Market Research, Emotions, And More

from Raise Your Game · host BFM Media

When it comes to advertising and marketing, one of the most important points to hit a customer is their heart. Utilising and understanding emotions in advertising could be the make-or-break moment to push that campaign and product into greater success. So how do you use emotions to go beyond market research? Dr. Duane Varan, CEO and founder of neurometric lab-based research company MediaScience, explains that and more.See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Apr 11, 2022

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Market Research, Emotions, And More

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