EPISODE · Apr 17, 2025 · 13 MIN
Market Research Pitfalls_ Insights Leading to False Conclusions
from Market Research Webinars · host Cognitive Market Research
In this episode, we dive into the hidden dangers of bad market research data and its far-reaching consequences for businesses. From costly product flops and damaged reputations to flawed long-term strategies and missed market opportunities, we explore how inaccurate or misinterpreted data can derail even the best-laid plans. Learn why bad data enters decision-making processes, how major companies like Target and Netflix were impacted, and discover practical steps to mitigate these risks. Plus, we unpack the staggering $3.1 trillion annual cost of bad data to the U.S. economy. Don’t miss this essential conversation on data quality.
What this episode covers
In this episode, we dive into the hidden dangers of bad market research data and its far-reaching consequences for businesses. From costly product flops and damaged reputations to flawed long-term strategies and missed market opportunities, we explore how inaccurate or misinterpreted data can derail even the best-laid plans. Learn why bad data enters decision-making processes, how major companies like Target and Netflix were impacted, and discover practical steps to mitigate these risks. Plus, we unpack the staggering $3.1 trillion annual cost of bad data to the U.S. economy. Don’t miss this essential conversation on data quality.
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Market Research Pitfalls_ Insights Leading to False Conclusions
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