Market Target Update with Jay

In this episode of the series, Luke talks with Jay about North Carolina’s High Country—Boone, Blowing Rock, and Banner Elk—covering where STRs are allowed (often just outside city limits) and why unique, well-located homes near ski areas or water tend to outperform. Jay highlights late 2025 pricing and roughly seven months of inventory, creating room to negotiate and a compelling window for buyers; they also touch on HVAC quirks and strong current demand.   How to connect with Jay: [email protected] Connect with us: The Short Term Shop - https://theshorttermshop.com/ https://stsplus.com/ Follow Avery Carl on Instagram Follow Avery Carl on TikTok Join the Short Term Shop Facebook group Check out the Short Term Shop on YouTube   For more information on how to get into short term rentals, read Avery’s books: Smarter Short Term Rentals - Buy it on Amazon Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon Chapters (00:00:02) - Real Estate Talk(00:00:21) - How to live in the high country of North Carolina(00:03:59) - Average Purchase Price in North Carolina(00:04:56) - What size properties are we looking at in Banner Elk?(00:05:58) - This unique home in the High Country is for sale(00:11:05) - Short Term Shop(00:11:39) - North Carolina Real Estate Salesperson Discusses the Market(00:16:03) - North Carolina ski property market(00:16:49) - North Carolina Ski Country Is Back in Business