Market Target Update with Jonathan

Luke Carl sits down with Jonathan to break down what’s really happening in the Gulf Shores, Orange Beach, and Fort Morgan short-term rental markets heading into early 2026. They dig into where buyers are finding leverage right now, why condos are far more negotiable than single-family homes, how inventory can be both limited and overpriced at the same time, and what recent deal examples reveal about seller motivation, management performance, and realistic expectations in today’s market. The conversation also touches on tourism drivers like sports travel, infrastructure expansion, and local news that could impact future demand. Connect with an agent: [email protected] Connect with us: The Short Term Shop - https://theshorttermshop.com/ https://stsplus.com/ Follow Avery Carl on Instagram Follow Avery Carl on TikTok Join the Short Term Shop Facebook group Check out the Short Term Shop on YouTube   For more information on how to get into short term rentals, read Avery’s books: Smarter Short Term Rentals - Buy it on Amazon Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon Chapters (00:00:02) - Gulf Shores vs Orange Beach: What's The Difference?(00:05:49) - Property Comparison: Luxury Condos vs. 3 bedroom House(00:07:11) - Where to Buy a Home in Fort Morgan(00:09:26) - House and condo prices in the Gulf Coast(00:15:37) - Single Family Homes and Condos(00:17:05) - Bay Area Real Estate: High Days on Market(00:18:42) - Real Estate Talk: The Real Deal(00:22:41) - Real Estate Tip: Self-Managers vs. Management Companies(00:27:12) - Gulf Shores Hangout Fest Cancelled for 2026