Market Trends for Probiotic Foods, Beverages, and Supplements

In this episode of Globalcast, Ewa Hudson, Head of Health and Wellness at Euromonitor International, discusses her findings from the SupplySide West Pro-biotic Workshop.Ewa discusses:The most interesting trends that came from her presentationWhich markets might reach saturation in the upcoming yearsOpportunities for mergers and acquisitions in health and wellnessThe next big thing in probioticsLots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.