Market Your Program With Janelle Allen

This week I'm talking to Janelle Allen, an online instructional designer turned marketing expert. Janelle is a business rock star, but she's willing to talk about her inner resistance. Inner resistance is HUGE for us as entrepreneurs. I find this reassuring, because it's my truth. I'm dealing with my own growth edge in my business. I'm committed to reaching more people who need the kind of help I can offer. That means reaching more visionary therapists and healers. Right now, that means I'm reaching out to a lot of podcast hosts and asking them if they'd like to have me on as a guest. I pretty much always feel like being a guest on a podcast, but I pretty much never feel like making that ask. Still, I'm doing it, week after week, because I decided to. It's worth working through my resistance. The obvious benefit is that I'm showing up on more podcasts. The side benefit is that as I follow through with this, my trust in myself grows. And as I trust myself more, and grow my capacity for discomfort, I'm a more resilient business owner. As you listen to my conversation with Janelle, I want to encourage you to think about what inner resistance you're experiencing. What is the hard thing you're avoiding? What are you doing even though it's hard? Here's some of what we talked about: How she helps entrepreneurs with their marketing Facing her own resistance in one area of her own marketing: YouTube videos! How her own therapy has helped her as an entrepreneur How she spends her marketing time Streamlining her business down to 2 offers The best way to get started growing your email list The hardest thing about group programs What she added to her group programs to increase engagement and results Why habits and mindset are the most important indicators of success Delegating in order to grow Why "business problems are personal problems." How she organizes her week with block scheduling and theme days Show notes at http://rebeltherapist.me/podcast/121