"Marketeers weten humor nog niet goed te gebruiken" - In gesprek met Jerome Kuijken

In de 26e aflevering van ZIGT op Marketing spreken we met Jerome Kuijken van De Speld, over humor in communicatie en reclame. We praten over hoe De Speld humor en satire in zijn communicatie gebruikt en hoe het online magazine met andere bedrijven samenwerkt. Ook hebben we het over wat fout kan gaan als je de kant van satire opgaat, of je wel op alle platforms actief moet willen zijn en hoe humor door de jaren heen verandert.

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"Marketeers weten humor nog niet goed te gebruiken" - In gesprek met Jerome Kuijken

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This episode is 43 minutes long.

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This episode was published on February 13, 2024.

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