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EPISODE · Oct 29, 2025 · 27 MIN

Marketer Talk mit Boris Prondzinski

from marketerTALK · host marketing BÖRSE

Retail Media bei MediaMarktSaturn: Wie 50 Millionen Loyalty-Mitglieder, First-Party-Daten und 40.000 In-Store-Screens die Customer Journey vom ersten Touchpoint bis zur Kaufentscheidung messbar machen – und warum der Reverse Funnel die Zukunft ist.

Episode metadata supplied by the publisher feed · Published Oct 29, 2025

What this episode covers

Retail Media bei MediaMarktSaturn: Wie 50 Millionen Loyalty-Mitglieder, First-Party-Daten und 40.000 In-Store-Screens die Customer Journey vom ersten Touchpoint bis zur Kaufentscheidung messbar machen – und warum der Reverse Funnel die Zukunft ist.

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Marketer Talk mit Boris Prondzinski

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This episode is 27 minutes long.

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This episode was published on October 29, 2025.

What is this episode about?

Retail Media bei MediaMarktSaturn: Wie 50 Millionen Loyalty-Mitglieder, First-Party-Daten und 40.000 In-Store-Screens die Customer Journey vom ersten Touchpoint bis zur Kaufentscheidung messbar machen – und warum der Reverse Funnel die Zukunft ist.

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