Marketer Talk mit Jochen Sengpiehl

from marketerTALK · host marketing BÖRSE

Wie bringt KI Marketing zum Scheitern – und wie funktioniert es bei TikTok und Temu besser? Ein ehemaliger VW-CMO spricht über die Revolution, die Europa verschläft: Synthetische Zielgruppen in Echtzeit, Social Commerce als Business-Faktor und die Frage, warum der klassische CMO ausgedient hat. Marktstrategie wird holistische Wertschöpfung.

Episode metadata supplied by the publisher feed · Published Mar 16, 2026

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Marketer Talk mit Jochen Sengpiehl

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