Marketer Talk mit Johannes Paysen

from marketerTALK · host marketing BÖRSE

Warum reicht Kontext allein nicht mehr aus, um Werbewirkung zu steigern? Im Gespräch geht es um die Verbindung von KI, Emotionserkennung und Contextual Advertising. Außerdem: Warum Aufmerksamkeit wichtiger wird als reine Reichweite und welche Chancen das für Marken im Open Web eröffnet.

Episode metadata supplied by the publisher feed · Published Jun 23, 2026

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Marketer Talk mit Johannes Paysen

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