Marketer Talk mit Jörg Heinemann

from marketerTALK · host marketing BÖRSE

Von KI-generierten Produktbildern bis zu virtuellen Anproben: Otto gestaltet aktiv die digitale Transformation des Handels. Wie das Traditionsunternehmen den Spagat zwischen Händler und Plattform meistert und warum Live-Shopping mehr als nur ein China-Trend ist, verrät Innovation Evangelist Jörg Heinemann im Gespräch.

Episode metadata supplied by the publisher feed · Published May 27, 2025

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Marketer Talk mit Jörg Heinemann

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