Marketer Talk mit Sönke Schlüter

from marketerTALK · host marketing BÖRSE

Branding bei Online-Handelsgiganten – Ein Widerspruch? Wie Otto zwischen emotionalen Geschichten und Performance-Marketing navigiert und warum die großen E-Commerce-Player jetzt massiv in die Markenentwicklung investieren. Ein Blick hinter die Kulissen der Budgetverteilung im modernen Retail.

Episode metadata supplied by the publisher feed · Published May 19, 2026

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Marketer Talk mit Sönke Schlüter

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