Marketer Talk mit Tobias Wolf

from marketerTALK · host marketing BÖRSE

Wie verknüpft man Offline-Buchhandlungen nahtlos mit digitalen Kanälen? Tobias Wolf (Head of CRM bei Thalia) erklärt, wie Payback-Partnerschaften, eigene Kundenbindungsprogramme und personalisierte Leseempfehlungen helfen, Bücherkäufer kanalübergreifend zu begeistern – selbst ohne Preiswettbewerb dank Buchpreisbindung. Erfahre, welche Rolle BookTok-Trends und erlebnisorientierte Filialkonzepte beim Omnichannel-Erfolg spielen.

Episode metadata supplied by the publisher feed · Published May 22, 2025

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Marketer Talk mit Tobias Wolf

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