Marketer's Brief: Bob Lachky
from Ad Age Marketer's Brief Hosted by Ad Age's E.J. Schultz
In a 20-year marketing career with Anheuser-Busch, Bob Lachky oversaw some of the most memorable ad campaigns in beer, including "Whassup," the Budweiser Frogs and Real Men of Genius. Lachky, now a consultant, joins us to talk about the brewing marketing war between his old company and MillerCoors over corn syrup, and why Lachky thinks the beer industry has lost its way.
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This episode is 27 minutes long.
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This episode was published on March 25, 2019.
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