Marketer's Brief: Electrify America
from Ad Age Marketer's Brief Hosted by Ad Age's E.J. Schultz
Electrify America, a subsidiary of Volkswagen Group, is overseeing a 10-year, $2 billion investment on zero-emissions vehicle technology and awareness. The group's marketing director, Richard Steinberg, discusses what it is doing to help nudge the EV sector into the mainstream, including how charging stations might create branding opportunities.
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This episode is 29 minutes long.
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This episode was published on March 25, 2019.
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