Marketer's Brief: Kraft Heinz
from Ad Age Marketer's Brief Hosted by Ad Age - Host E. J. Schultz
Iconic brands are struggling to remain relevant in today's food industry. More evidence came with Kraft Heinz's recent $15 billion asset write-down. We examine the fallout and why Kraft's fall could be good for ad agencies.
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This episode is 24 minutes long.
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This episode was published on March 25, 2019.
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