Marketers on Fire: Amy Marentic, CMO at Genesis Motor America

Chief Marketer Content Director Kaylee Hultgren sits down with Amy Marentic, Chief Marketing Officer at Genesis Motor America, at the 2026 New York International Auto Show. Marentic discusses the brand's marketing goals at the show, plans for customer growth, and how Genesis is using professional golf as a strategic marketing tool to reach new audiences. She also shares what it takes to be a successful CMO in today's fast-moving business climate, balancing bold ideas, organizational complexity, and a rapidly evolving media landscape.