Marketing 101 for security dealerships - S1E72

This is what I know right now about marketing for companies that sell security, access control, camera systems, and fire protection. Part 1 of defines what marketing is (different from sales and advertising). Part 2 covers how to do it, the strategy (hint: it’s all about constraints). Finally, in Part 3, I give a practical suggestion for how I suggest security dealerships start marketing in the real world.