Marketing 101: Foundations Every Business Needs Before Anything Else

Before you write a single caption, run a single ad, or post another piece of content, you need a solid foundation in place to support success. In this episode, I'm breaking all of the core foundations.We're talking about the difference between marketing and branding (yes, they're different), why a logo alone is not enough to build a recognizable brand, and my four non-negotiables that every business, whether you're just starting out or you've been at it for years, needs to get right before anything else.In this episode:→ What marketing actually is→ The difference between marketing and branding→ Why a logo is not enough on it's own→ The four marketing foundations every business needs→ A simple audit you can do to find your gapsConnect with Kayleigh:→ Instagram: @prismaticcreativeco→ Website: www.prismaticcreative.caEnjoyed this episode?Hit subscribe and leave a review! It genuinely helps more bold entrepreneurs find the show.