Marketing 6.0 by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

https://thebookvoice.com/podcasts/2/audible/98315 to listen full audiobooks. Title: Marketing 6.0 Author: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan Narrator: Graham Rowat Format: mp3 Length: 5 hrs and 40 mins Release date: 12-19-23 Ratings: 3.5 out of 5 stars, 5 ratings Genres: Consumer Behavior & Market Research Publisher's Summary: In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.