Marketing 60+: Como atrair e envolver Consumidores Séniores

from Digitalidade · host Jorge Remondes

O público sénior tem um enorme poder de compra, mas muitas marcas ainda cometem erros na comunicação com quem possui mais de 60 anos. Neste episódio, Martin Henkel, especialista em marketing para séniores, explica como podem ser criadas e implementadas estratégias de marketing mais eficazes. Falamos também sobre barreiras digitais, inteligência artificial e personalização para melhorar a experiência dos consumidores séniores.

Episode metadata supplied by the publisher feed · Published Mar 13, 2025

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Marketing 60+: Como atrair e envolver Consumidores Séniores

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