Marketing a 360 strategy

Join Izzy as she chats with Laura Smith, Marketing Manager at Benchmark Space Systems about developing a 360 strategy at a tradeshow and how to get the most exposure and connection at a tradeshow to develop deep relationships with clients. GUEST: Laura Smith Marketing Manager Benchmark Space Systems https://www.benchmarkspacesystems.com/ CHAPTERS: 01:20 Introduction to Laura Smith 02:38 Laura received a copy of Izzy’s Space Marketing book 03:51 Community of Marketers 04:41 Marketing equals storytelling 06:37 Spiritual side of space 08:47 Climate Crisis - we need space to see it in order to fix it 10:08 Do space responsibly and do it right 11:33 Laura’s marketing position at Benchmark Space Systems - green technology in propulsion 12:31 Optimizing the mission and providing mission services for a satellite’s full lifecycle 15:13 Creating a business around your audience and their needs 17:35 Trade shows and conferences as a 360 marketing strategy 18:42 Thinking about the long games, building trust, messaging, pre-event activities, news releases, speaking, live demos, and sponsoring 22:56 Creating a fun experience and developing a relationship with attendees 24:11 Training and preparing the staff for speaking and presentation 24:59 Post-event debriefing and developing the ROI for the event 25:42 Giving your team the tools to develop great relationships 28:15 Marketing Challenges - It is OK to say you do not know 29:32 Marketing Challenge for space - Creating visuals of in-orbit products and homogenization of the visuals across the space brands 31:17 Trust is everything 32:06 Marketing in space versus other industries 32:52 Encouraging new conversations 35:24 Space in the next 10-20 years - more problems solvers and more voices 37:58 Final Question 40:17 See Change Sessions bringing diverse thought conversation #spacemarketing #spacebusiness #commercialspace #marketing ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com