Marketing a challenger brand with Katie Evans, Burger King UK

In this episode, Laura Halliday and co-host Adam Rowles discuss some of Burger King’s most impactful marketing campaigns with Katie Evans, Chief Marketing Officer of Burger King UK.  Operating in the highly competitive UK quick service restaurant sector, Katie shares how Burger King behaves like a challenger brand to create maximum impact with its communications versus its competitors with much larger media budgets.  She talks about the roles of authenticity, agility and insight in starting meaningful conversations with the public. And she reflects on Burger King UK’s latest campaign ‘Bundles of Joy' which featured mums eating Burger King after birth - where the conversation took on a life of its own… Episodes are released bi-weekly. Follow us on LinkedIn for updates. Want to know more about us? Visit our website here: thisistheforge.com This is an 18Sixty production for The Forge