Marketing a Global B2B Business: Insights from Toby Blatchford-Tagg

🎙️ Welcome to Healthy Happy Wise Wealthy!In this insightful and thought-provoking episode, Mary Meyer sits down with Toby Blatchford-Tagg of The Lead Lab to explore the evolving world of marketing, technology, entrepreneurship, and human connection. From LinkedIn automation and AI-powered outreach to stress management and mental wellness, this conversation dives into what it truly takes to grow a business in today’s rapidly changing digital landscape.If you’ve ever felt overwhelmed by marketing, uncertain about how to grow your business, or curious about where AI fits into authentic communication, you’re not alone. Toby shares practical insights from nearly two decades in business while offering a grounded perspective on adapting to change without losing the human element that matters most.This episode proves that success isn’t just about automation or scaling fast — it’s about staying adaptable, intentional, and connected to people along the way.🌟 Topics Covered:The evolution from cold calling to LinkedIn outreachWhy concise messaging matters in marketingThe psychology behind successful lead generationHow AI can support — but not replace — authentic communicationMarketing strategies for modern entrepreneursThe stress of running an international businessTechnology’s impact on mental health and relationshipsWhy adaptability is essential for business growthThe changing future of sales and communicationBalancing automation with genuine human connectionKey takeaways:You don’t need perfect marketing to get started.Small, consistent actions can create powerful momentum.Human connection still matters deeply in a digital world.AI works best as a support tool, not a replacement for authenticity.Marketing becomes easier when you focus on helping people.Flexibility and adaptability are critical for long-term success.Business growth should support your wellbeing — not destroy it.Technology creates opportunity, but boundaries still matter.Clear communication is often more effective than complicated strategies.You can evolve your business without losing your values.Some questions I ask:What makes LinkedIn outreach so effective?Why do people struggle so much with marketing?What makes a lead generation message actually work?What changes have you seen in marketing over the last 17 years?How has technology changed human communication?What role does stress play in entrepreneurship?Why is adaptability so important for business owners?How do you balance automation with authenticity?What concerns do you have about AI and relationships?Learn more about our guest:Guest: Toby Blatchford-Tagg https://www.linkedin.com/in/toby-blatchford-tagg-50975518/Company: The Lead Lab https://theleadlab.com/Location: United Kingdom, Worldwide Service AreaServices: LinkedIn outreach automation, lead generation, B2B marketing supportYouTube: @TheLinkedInOutreachGuys https://www.youtube.com/watch?v=wwA7Gd5TCM4Instagram: https://www.instagram.com/theleadlab/  @TheLeadLabFree One to One with The Lead Lab: https://calendly.com/the-lead-lab/free-reviewApps or tools mentionedChatGPTGrokDeepSeekHeightsGoogleLinkedInFacebook AdsInstagram AdsHealthy Happy Wise Wealthy is now connecting business owners, startup founders and real estate investors with necessary funding. Follow this Link to Apply: https://hhwwmmcllc.getbizfunds.com/home-4850Podcast Sponsor: https://www.mindiii.com/We are excited to have IT company Mindiii Systems as a podcast sponsor. Founded in 2015, MINDIII is a Product Development and Data + AI Company that builds scalable digital products and intelligent data platforms. They help businesses design, engineer, and launch high-impact web and mobile applications, powered by modern data engineering, analytics, and AI solutions.Specialities:Product Strategy & Full-Stack DevelopmentAI-Powered Web & Mobile Apps Data Engineering & AnalyticsAI & ML SolutionsCloud & DevOps SolutionsIT Consulting & Dedicated TeamsUI/UX & Workflow AutomationSoftware Testing, Maintenance & SupportEmail - [email protected] to request a quote for software services listed above.Connect with Healthy Happy Wise Wealthy Podcast:🌟 Connect on @Instagram, @Facebook, @TikTok and @LInkedIn @HealthyHappyWiseWealthyhttps://www.youtube.com/@HealthyHappyWiseWealthyNetworkListen on @Spotify, @Audible, @Applepodcasts, @iHeartRadio, @Pandora and moreVisit: https://healthyhappywisewealthy.com/Know someone who should be a guest? Email [email protected] Meyer is a podcast host, actor, sales professional, mother and entrepreneur helping people and organizations share meaningful conversations that support health, wisdom, clarity, and growth.Produced by the All-Talented Erika Christie #HealthyHappyWiseWealthy#LinkedInMarketing#LeadGeneration#EntrepreneurMindset#BusinessGrowth#AIandBusiness#DigitalMarketing#MentalWellness#MarketingStrategy#SmallBusinessGrowth#HumanConnection#Leadership#TheLeadLab#LinkedIn