Marketing a Law Firm Like a Millennial with Giselle Rodriguez

For today's episode, Jared welcomes Giselle Rodriguez, an immigration lawyer, to discuss how she uses marketing tactics such as social media to reach clients and her ideal audience as a millennial lawyer. She recalls how she built her law firm straight out of law school and how she became successful in her practice. Giselle also discussed her approach to marketing her practice, which combines both traditional and modern methods and using her presence in social media to help educate people on immigration and dispel any negative stigmas associated with it. Episode Highlights 01:26 Getting to know who the guest is 03:24 How Giselle started her firm straight from law school 05:47 The difference between the marketing strategies of millennial attorneys and older attorneys 07:36 Building a marketing plan for her firm 11:04 Using referral marketing and community involvement in marketing your services 12:57 Getting a website and choosing an SEO provider 15:27 TikTok as a social media platform for marketing 17:33 The benefits of building social media engagement 21:03 Repurposing contents for TikTok 23:34 The difference between using Instagram and TikTok 24:37 Producing content for Facebook 26:56 Stint as an actress Episode Resources Connect with Jared Correia [email protected] https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal Connect with Giselle Rodriguez https://gmrodriguezlaw.com/ https://www.tiktok.com/@attorneyrodriguez https://www.facebook.com/gmrodriguezlaw/ https://twitter.com/gmrodriguezlaw https://www.instagram.com/gmrodriguezlaw/