Marketing: A Love Story

An episode of the HerBusiness podcast, hosted by HerBusiness (Host: Suzi Dafnis), titled "Marketing: A Love Story" was published on March 29, 2015 and runs 32 minutes.

March 29, 2015 ·32m · HerBusiness

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Episode Description

Bernadette Jiwa, author of Marketing: A Love Story is our guest. One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. Marketing is the way we communicate how our ideas translate to value for people in a marketplace. Listen to hear how to matter to your customers.

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