Marketing a Student Marketplace From Scratch: Harriet Noy, Hazaar's story | Marketing Podcast

What does it actually take to build a marketplace from scratch?In this episode, we’re joined by Harriet Noy, Founder of Hazaar, a student marketplace connecting brands with Gen Z audiences to sell excess stock through exclusive drops.From early-stage struggles with supply to a full pivot into a B2B model, Harriet shares how staying scrappy and not perfect helped unlock growth.We cover:The pivot that changed everythingScrappy marketing tactics that actually workedHow to onboard brands without heavy integrationsBuilding a team the right wayWhy too much advice can slow you downTimestamps:00:00 – Intro02:10 – The idea behind Hazaar06:45 – Early challenges & proving the model12:30 – The pivot to B2B18:20 – Scrappy marketing tactics25:10 – Working with brands & onboarding31:40 – Hiring & building a team38:00 – Mentorship & decision-making44:20 – Lessons & what they’d do differently