Marketing Across Borders: Insights from Luca Altieri of IBM | CMO Chats

Luca Altieri, VP Marketing of IBM Technology EMEA, shares his global perspective on leading marketing across diverse markets and the evolving role of AI in driving smarter, more personalised campaigns. With a strong focus on client-centricity and aligning closely with sales, Luca highlights what it takes to deliver impact at scale in today’s complex B2B landscape.He also reflects on his unconventional path to the CMO role and offers thoughtful advice for the next generation of marketing leaders—emphasising curiosity, adaptability, and continuous learning as keys to long-term success.🎧 Watch the full interview ⁠⁠and subscribe for more conversations with today’s top marketing minds!#CMOChats #B2BMarketing #MarketingLeadership #AIinMarketing #IBM #GlobalCMO