Marketing Advice from Alison Parker

We are back with Alison Parker of Radical Root Organic Farm talking marketing advice and tips. She recommends starting small and growing ideas based on what you're passionate about. For Alison, that meant switching farmers markets to be closer to many of her CSA members, who were wanting to buy additional produce. It also meant following her passion and growing an herbal medicine business. Alison and her husband, Alex Needham, launched Radical Root Organic Farm in 2009. It is a certified organic family farm located in the Chicago suburbs of Libertyville, Illinois, located on land accessed through an innovative land trust partnership.