Marketing Agency Owner Melih Oztalay on Staying Adaptable to Succeed in B2B Marketing

Melih Oztalay, founder and CEO of Smart Finds Marketing, talks about navigating disruption in marketing technology and tactics for success in B2B marketing. With nearly four decades of experience, Melih shares battle-tested strategies — from guiding companies through Google algorithm shocks to deploying AI-powered orchestrated funnels.He unpacks powerful case studies, including how his team drove 600k new site visitors in 3 months using geo-distributed freelancers and organic social content. Plus, discover how SEO is being affected by Generative Engine Optimization (GEO), and why younger generations are reshaping the B2B buyer’s journey.Whether you're a CMO, business owner, or consultant, this episode is packed with fresh marketing insights on adapting, evolving, and staying relevant in the fast-paced world of today.