Marketing, AI, and Member Expectations: A CMO's View | Kaylee Ganus of United Federal Credit Union

Join us for an insightful episode of the Women of Community Banking Podcast, featuring Kaylee Ganus, Chief Marketing Officer at United Federal Credit Union. Kaylee shares her remarkable journey from public relations to leading marketing and product development at a $4.3 billion credit union. Discover how Kaylee leverages personalized service, rapid member engagement, and strategic community investment to differentiate United in a competitive financial landscape.Key topics include:Kaylee’s career path to becoming one of the youngest CMOs in the credit union ecosystemThe evolution of the CMO role and emerging digital trendsThe importance of member relationships vs. rapid membership growthStrategies for engaging younger demographics (Millennials, Gen Z)How United Federal Credit Union is embracing AI and personalization in marketingOvercoming leadership challenges and fostering strong team dynamicsWhether you're passionate about community-based finance, marketing innovation, or leadership development, this conversation delivers actionable insights and inspiration. Tune in and learn how United Federal Credit Union is shaping the future of member experience and industry growth.Listen, subscribe, and stay connected with the Women of Community Banking Podcast for more episodes featuring top leaders in credit unions and community banking.#CreditUnion #CommunityBanking #WomenLeadership #FinancialServices #MarketingInnovation #PodcastBrand Strategy #CreditUnionMarketing #FinancialMarketing #BrandPositioning #CustomerExperience #FinTechStrategy #CompetitiveAdvantage #CommunityImpact #HowToStandOut