Marketing an App Like a Pro: Lessons from Pampers’ Smart Sleep Coach Co-Founder Mandy Treeby

What do you do when your product isn’t physical—and your target customer is exhausted? In this episode, I chat with Mandy Treeby, co-founder of the Smart Sleep Coach by Pampers™ and a marketing executive with 20+ years at Procter & Gamble. We unpack what it really takes to market an app on social media, how to stand out in the crowded world of parenting content, and why “TV” marketing is being replaced by grassroots creator campaigns. Mandy also shares her honest thoughts on influencer marketing, content length, platform strategy, and why pink underwear is always a good idea on Valentine’s Day.Connect with Mandy Treeby:LinkedIn: Mandy TreebyLevel up your content game with our:📧 FREE WEEKLY NEWSLETTER – Get exclusive content prompts, trend forecasts, and insider tips delivered straight to your inbox. Sign up at www.showupauthentic.com/sls-sign-up🎯 AUTHENTIC CREATORS NETWORK – Looking for friends and resources as you grow your creator career? Join our premium community for personalized feedback, weekly virtual meet-ups, and a supportive network of fellow creators at www.showupauthentic.com/acn🚀 AGENCY SERVICES – Looking for professional support to scale your social media presence? Visit www.showupauthentic.com to learn how Lindsay’s agency can transform your digital presence and drive real business results.Whether you’re a seasoned content creator, aspiring influencer, or business owner looking to master social media marketing, Silly Little Social delivers the perfect mix of entertainment, education, and inspiration to help you navigate and thrive in the digital landscape.Subscribe now and join our community of forward-thinking creators who understand that in today’s world, there’s nothing “silly” about the power of social media to transform lives and businesses.🔗 Follow us on Instagram – @showupauthentic🎥 Follow us on TikTok – @showupauthentic