Marketing Analytics 101: How to Know If Your Marketing Is Working for Small Biz Owners

You’re posting, emailing, showing up on social… but is any of it actually working?In this episode, we walk you through how to track your marketing data like a professional marketer, without getting overwhelmed by spreadsheets or vanity metrics, or buying expensive software. You’ll learn what to measure, what to ignore, and how to use data to make smart, strategic decisions.Here’s what we cover:The 2 questions all data should answer: What’s working? What’s not?What to track across your website, email, and social mediaHow to set goals that make sense for your business (not someone else’s)What to do when you hit a dip, plateau, or confusing trendSmart tools to help you track without overcomplicating itWhy small, consistent tweaks win vs. complete overhaulsGoing with your gut is great...until it’s costing you sales. So let's rewrite the story with a strategic plan to track the right metrics!📩 Want help figuring out what’s actually working in your business?Join the Big Bad Newsletter for smart, actionable marketing tips (with a little sass!)🎧 Subscribe or follow to get all the small business marketing ideas. And, leave us a five star review to help us reach more small biz owners who have no clue what to do!