Marketing Analytics to Drive Customer Centricity
from TAG Data Talk Hosted by TAG Data Science & Analytics
In this episode, we talk with Roger Ares, SVP, Marketing Analytics & Client Insights at SunTrust. Roger discusses: - What is customer centricity and why is it important? - How can marketing analytics build, encourage, and drive a customer centric mindset and culture? - What are barriers for using analytics to drive customer centricity, and how can companies overcome them?
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Frequently asked questions
How long is this episode of TAG Data Talk?
This episode is 22 minutes long.
When was this TAG Data Talk episode published?
This episode was published on June 2, 2018.
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