Marketing and Audience Development Tips from Maggie Taylor

In this episode of Your Next Chapter, host Jeremiah Tittle, CEO of Next Chapter Podcasts, chats with top podcast marketer Maggie Taylor, known for her work with ABC, the Boston Globe, Sony Music, and Pushkin. They explore the rise of narrative podcasts, Apple’s new collection, and the potential of fiction podcasts despite recent industry layoffs. Maggie shares insights on audience targeting, pre-launch strategies, and creating marketing plans beyond great audio. She reflects on staying independent to focus on innovative projects and discusses key topics like release schedules, social media, PR challenges, awards, and metrics beyond downloads. The conversation also covers AI’s impact on podcasting and the power of collaboration among creators. Don’t miss this deep dive into the future of podcasts with invaluable insights from Maggie Taylor.