Marketing and Data Leadership: Gabor Harsanyi on Data, AI, and Team Building at Ericsson

In this episode of Builders, Lee Haynes sits down with Gabor Harsanyi, Head of Marketing and Corporate Relations Data Office at Ericsson, to explore his journey from marketing to data analytics leadership. Gabor shares insights on data quality, customer experience, and the role of data in modern marketing strategies. He also discusses the challenges of leading data teams, mentorship, and attracting top talent, while reflecting on the future of data analytics in the age of AI. A must-listen for anyone interested in data-driven leadership, team building, and the evolving role of AI in business.Chapters(00:00) Introduction to Gabor Harsanyi and Ericsson(01:08) Gabor's Career Journey in Data and Analytics(04:33) The Intersection of Data and Marketing at Ericsson(09:15) Data Quality Improvement and Its Impact(12:24) Leveraging Data for Customer Experience(18:13) Challenges in Data Analytics and Leadership(20:11) Learning from Failures in Data Strategy(25:50) Understanding Business Problems Before Solutions(28:02) Building and Leading Teams at Ericsson(29:18) Building Effective Teams: Skills and Qualities(33:09) Attracting and Retaining Talent in Data(35:38) The Evolving Role of Data Leaders(36:50) The Importance of Mentorship(39:16) Future Trends in Data Analytics(45:26) Career Advice for Aspiring Data Professionals