Marketing & Innovation: Franchising AI Updates from Patti Rother, Jeff Leach

It doesn’t matter what you do with AI. There…I said it. Come and get me, snake oil salesman. What DOES matter is what your candidates and customers do with AI and how they’re finding you. It’s the Marketing & Innovation Update for October on the most popular franchise podcast, Social Geek! Patti Rother, Founder and CEO of Root + Rise, is here to help Fran Dev pros feed the Large Language Models with answers for their brands. We’ll cover: Why Reddit is now so important and how you can get started Using Wikipedia as your guide to sharing your facts and data Other places to share your brand’s unified messaging to gain authority How video content is currently feeding answers Why PR and earned media are more critical than ever Shout outs to our all-star team members Jacqui Blair, Islam Tawfik, Willem van Daalen, Madison Leavy, Grace Gorman, and Jason Weaver. Next, I’ll chat with Jeffrey Leach of Vendasta to dive into AI for local franchisee marketing. Jeff shares the results from Vendasta’s new study of 20 franchise brands looking at their franchisees’ local AI marketing services. There are some amazing conversions via web chats, SMS conversations, and booking services. Connect with Jeff to learn more about the survey results. Thanks to Northeast Color, Hughes, and Thunderly ⚡Special Guests: Jeff Leach and Patti Rother.