Marketing and Innovation Update: Conference Trends

Over the summer, some friends and I who are involved in the IFA Marketing & Innovation Committee were kicking around some new ideas. How could we get today’s top franchise leaders to give valuable advice in-between IFA events? What’s the best way for them to share best practices on topics that IFA members want to hear?   So, on a monthly basis, The Social Geek Podcast will present The Marketing & Innovation Update featuring leaders doing truly innovative new things in the areas of franchising, marketing, and more.  Today we will hear from Joe Sieve, Chief Restaurant and Global Development Officer at Papa John’s, as well as the Chair of The 2024 Franchise Leadership and Development Conference. Joe shares a preview of FLDC, the opening session, and his panel about Leading Through Challenging Times. Joining Joe on stage will be franchisor CEOs Paul Macaluso, Heather Neary, and Scott Williams. Next, Lou Gammal joins us to talk SWAG! As the CEO of Promotex, Lou has the latest trends on merch and promotional items that make franchisors and supplier stand out at franchise trade shows and events. We’re all looking forward to FLDC next week! Thanks International Franchise Association and Franchise Update Media for always putting together the best show of the year.    And thanks for your support Northeast Color, Hughes, Citrin Cooperman, and Tsource!