Marketing and IT: A Partnership for Data Accuracy

In our latest episode of The ISV Society podcast, I had the pleasure of chatting with Natalie Jackson, a long-time friend and colleague who is the director of DemandGen at CBIZ.  Natalie shared her extensive knowledge on data-driven marketing strategies. Here are some highlights: The Role of IT in Marketing: The importance of partnering with your IT team to ensure data accuracy and compliance. Channel Selection: How to choose the right marketing channels based on your data. Customer Journey: Understanding and optimizing the customer journey through effective data usage. Don’t miss out on these valuable insights! Listen to the episode.