Marketing & Künstliche Intelligenz

ChatGPT ist in aller Munde. Die Technologie, die das möglich macht, ist Künstliche Intelligenz oder genauer: Generative AI. Mit Generativer AI können wir Content automatisch generieren - in Wort und Bild. Generative AI hilft uns, Privatdaten zu schützen und gleichzeitig produktiv zu nutzen, Stichwort synthetische Daten. AI hilft, Datensilos zu überwinden und Prozesse zu optimieren. Aber was genau bedeutet das für uns im Marketing? In unserer 13. Folge haben wir mit Gerhard Kürner über „Marketing & Künstliche Intelligenz“gesprochen. Gerhard ist von Hause aus Kommunikator und hat vor knapp drei Jahren das Marketing Data Science Startup 506 gegründet, dem er als CEO vorsteht.Wir freuen uns über euer Feedback: [email protected] Informationen zu unserem Podcast und die Arbeit unserer B2B Expert Group beim DMVÖ

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This episode was published on January 9, 2023.

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