Marketing & Lead Generation Tips For Small Businesses | 123

Top Marketing & Lead Generation Episodes for Architecture PracticesJon Clayton introduces a roundup of Architecture Business Club episodes focused on improving marketing and lead generation for architecture practices beyond a website portfolio and occasional Instagram posts. Jon highlights the most popular marketing and lead generation episode to date, shares a “hidden gem,” and reveals one of his personal favourites.—Episode Highlights00:00 Introduction01:32 Most Popular Marketing & Lead Generation Episode To Date02:42 The Right Way For Architecture Firms To Use LinkedIn03:53 A Hidden Gem From Our Marketing & Lead Generation Episodes05:05 How To Use Pinterest To Build Know, Like & Trust06:19 A Personal Favourite From Our Marketing & Lead Generation Episodes07:39 Strategic Marketing System For Small Firms09:47 Wrap Up —Key TakeawaysShow who you are, not just what you buildOn LinkedIn, you might think sharing photos of your finished projects is enough. But clients want to know you. They want to see your personality, understand how you work, and feel they can trust you. Try sharing why you love what you do or a little about your process — that personal touch can make a big difference.Pinterest can help you reach clients earlyPinterest is not really a social media platform — it works more like a search engine. If you post helpful content there, people can find you while they are still deciding which architectural designer to hire. Over time, they get to know your work, trust your brand, and when they are ready, they come back to you.A lean marketing system can work for small firmsYou do not need a big team to market well. Start by getting clear on who your dream client is, create a simple core offer, and set up a way to bring in leads. Even a small "gateway offer" — like a paid strategy session — can help turn first conversations into paying work and grow your business step by step.—Get to grips with LinkedIn in this popular podcast episodeLearn how to leverage Pinterest in your architecture practiceBuild an effective marketing system for your micro-sized business—Subscribe on YouTube (for upcoming video episodes!) 📺Send a Voicemail to the show (we listen to every message!) 📢Curious about podcasting? Click here to book a chat with Jon 🎧Follow or Connect with Jon on LinkedIn 🤝—👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.