Marketing and Managing Law Firm Expenses After COVID-19 with Ross Fishman, JD

Ross Fishman, JD, expands on his recent Legal Management column about avoiding slashing all marketing costs due to the COVID-19-related business downturn ("The Top 5 Budget Items Law Firms Will Try to Slash in Response to COVID-19"). Instead, he advocates for hustling for new business, emphasizing busy practice areas and focusing your spend where it counts in order to stay competitive. Fishman's newest books can be found on Amazon: The Ultimate Law Firm Associate's Working-From-Home Marketing Checklist and The Ultimate Law Firm Partner’s Working-From-Home Marketing Checklist. Easter egg: See if you can count how many times the host's dog insists...

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This episode was published on May 18, 2020.

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