Marketing and Promoting Refrigerated and Frozen Foods Amid the COVID-19 Pandemic

Refrigerated & Frozen Foods’ Editor-in-Chief Michael Costa discusses strategies for marketing and promoting cold foods amid the COVID-19 pandemic with Jeff Rumachik, EVP and COO of the National Frozen & Refrigerated Foods Association (NFRA). They also detail the NFRA’s 75th anniversary plans, and the unforeseen coronavirus challenges to scheduled events and awards in celebrating that milestone birthday. (Intro and outtro guitar performed by Tad Wilkes).