EPISODE · Jul 29, 2024 · 16 MIN
Marketing & Sales Alignment: A Winning Formula
from Dynamic Disruption · host Eulerity
In this episode, we sit down with Alec Hanson, CMO of loanDepot. Alec is a seasoned marketing leader who made a successful transition from sales to the C-suite. Discover the invaluable insights gained from his front-line experience as we delve into the strategies and mindset shifts required to excel in both sales and marketing. Alec offers practical advice on building a strong brand culture and optimizing sales performance. Whether you're a sales professional looking to advance your career or a marketing leader seeking to enhance your team's effectiveness, this episode offers invaluable knowledge and actionable tips.
What this episode covers
In this episode, we sit down with Alec Hanson, CMO of loanDepot. Alec is a seasoned marketing leader who made a successful transition from sales to the C-suite. Discover the invaluable insights gained from his front-line experience as we delve into the strategies and mindset shifts required to excel in both sales and marketing. Alec offers practical advice on building a strong brand culture and optimizing sales performance. Whether you're a sales professional looking to advance your career or a marketing leader seeking to enhance your team's effectiveness, this episode offers invaluable knowledge and actionable tips.
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Marketing & Sales Alignment: A Winning Formula
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