Marketing and Strategies for Artists to Market Themselves

Amber Hawk Swanson outlines the necessary steps for artists to successfully market themselves and their work in a competitive environment. She includes excerpts from four interviews with artists who market themselves successfully: Sean Fader, Dorothy (Dotty) Fitzgerald, Leslie Parke, and Jules Rosskam. Amber Hawk Swanson is a Brooklyn-based video and performance artist and a consultant for professional development and grant writing. Formerly a program officer at the New York Foundation for the Arts, she now works one-on-one with individual artists through Hawk Supporting Artists. Hawk Swanson’s work is included in the permanent collection of the Museum of Contemporary Photography in Chicago.