Marketing and Student Service Philosophies with RJ Thompson (Pitt)

Are you ready for a strategy call?RJ Thompson, Teaching Associate Professor of Digital Narrative and Interactive Design in the Department of English at Pitt, joined Will for a Strategy Call to discuss marketing philosophies, usability, and how serving students gives him energy and makes him better at his work. Clarity Calling is a podcast of Clarity EM.1:16 - What brought RJ to Higher Ed?5:28 - The design and usability mistakes most common in higher ed8:01 - The award-winning web design philosophy: tell a complete story on 1 page18:03 - How the student-marketing relationship has changed since the pandemic and how Pitt builds student-faculty relationships early24:38 - Keeping in touch with students and how faculty can be an asset to recruitment and retention28:24 - What gives RJ hope for the future of the profession?31:49 - RJ's calling