Marketing and Value: The Essence of Modern Marketing

from Mercadotecnia y Ventas · host Dr. Carlos Valdez

I want to share the new video and audio blog from Mercadotecnia y Ventas. In this video, I explore what marketing is, how value is at the heart of marketing, how we identify the 4 P's of marketing in the definition, the origin of the Journal of Marketing and the beginning of marketing classes in the United States, the current ranking of the top journals, and the online marketing dictionary.

Episode metadata supplied by the publisher feed · Published Aug 12, 2024

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Marketing and Value: The Essence of Modern Marketing

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