Marketing And Why It Matters For Medical Affairs

In this podcast, lead by members of the MAPS Business Knowledge Domain, our experts will:Recognize marketing terminology and implications for Medical Affairs activitiesIdentify the relevance of market analysis for business decision-makingDefine the importance of competitor analysis and forecasting in marketing and salesRecall the value of cross-functional perspectives in decision-makingOutline the consequences of non-compliance in pharmaceutical activitiesProvide a perspective on how Medical Affairs can bring value to marketing and sales organizations