Marketing and Your Tech Stack with Chase Whitney | [Techtember] Ep 045

Chase Whitney is doing geographic farming activities today that he was doing as a pre-teen to support his parents' real estate business. After more than a dozen years as an agent himself, Chase still does many hands-on, in-person, face-to-face, and human-to-human activities that can’t be scaled or leveraged. But he’s also passionate about tech and improving The Whitney Team’s marketing and finances through that passion.Learn how they expanded from a father-mother-son trio to an 8-person team, the 5 pillars of their tech stack (and his preferred vendors for each), what he learned using 7 different CRMs in 7 years, how he overcame shiny object syndrome, and much more!Watch or listen to this Techtember episode with Chase Whitney to learn: - The when-you-know-you-know aspect of team culture- Moving from a father-mother-son real estate business to the fits and starts of building out their real estate team- Why old-school, manual, hands-on, and human-to-human marketing is so valuable in a tech-enabled age- Overcoming the challenge of being drawn toward shiny objects- The five core pillars of your real estate tech stack and the two rules that support them all- What he learned by migrating their database through seven CRMs in a seven-year period- Tips for improving your retargeting ads and alleviating ad fatigue in your target audiences- How their direct mail strategy is targeted and tracked with tech- Why front-facing IDX is irrelevant and what to look for in a real estate website solution- Ways to leverage your best asset - property! - to create more valuable conversations- The two main problems or questions that agents and team leaders reach out to him withAt the end, learn about bleeding red and gold, hours of research to save $2, and the problems with audiobooks.Connect with Chase Whitney:- https://consultwithchase.com/- https://4realestatehelp.com- https://www.instagram.com/chasewhitney_re/Check out the book we talked about but couldn’t remember the title of:- https://www.amazon.com/Oversubscribed-How-People-Lining-Business/dp/0857086197Check out Real Estate Team OS episodes with people Chase mentioned:- Ep Elena Kee https://www.realestateteamos.com/episode/real-estate-crm-elena-kee-technology- Ep 043 Chelly Herren https://www.realestateteamos.com/episode/techtember-operations-real-estate-tech-stack-chelly-herren- Ep 028 Jeffery McGonigle https://www.realestateteamos.com/episode/real-estate-agent-proficiency-jose-samano-jeffery-mcgonigle- Ep 041 Justin Benson https://www.realestateteamos.com/episode/techtember-shaping-tech-to-your-way-of-doing-business-with-justin-bensonConnect with Real Estate Team OS: - https://www.realestateteamos.com/subscribe- https://linktr.ee/realestateteamos- https://www.instagram.com/realestateteamos/