Marketing as a science with Prof. Rachel Kennedy

As marketers, it's easy to rely on experience and accumulated wisdom as a default decision-making lens, especially when it comes to your bread and butter. But let's shake it up.  When it comes to marketing evidence-based decisions to grow your brand, you might need a little more support.  On this episode of The CMO Show, we chat to Professor Rachel Kennedy, Associate Director, Product Development, at the Ehrenberg-Bass Institute for Marketing Science based in the University of South Australia.    You might also like: The future of retail media with Coles360 Adapting to the age of Chief Multipurpose Officers with Nine, Adore Beauty, and LEGO Adobe Digital Report 2024: Trends shaping our digital experience   The CMO Show is produced by ImpactInstitute, in partnership with Adobe. Visit our websites to learn more about what we do.  www.impactinstitute.com.au  https://business.adobe.com/au/